John Getson

one more small voice

  • how to set clear objectives and develop a plan to attain them.

    Setting clear objectives and developing a plan to attain them is an important part of personal and professional success. Here are some pointers to assistRead More

    Learn More
  • Do You Need A Side-gig As Your Safety Net!

    The other day I was speaking with a number of my friends at a cafe and we were talking about the inability for typical employeesRead More

    Learn More

We are all in this together ~

Remediation has been the watchword of the hour… for far too long!

During the first half of 2021, many of us concerned with cyber-security, privacy and other issues based on data have witnessed dangerously disruptive ransomware attacks. Having paid close attention to the current on-going research which clearly identifies numerous new and emerging ransomware markers.

The trends, as we all know, show that ransomware only ever expands. All of which confirm that worldwide, organizations will need to begin to defend themselves proactively against such attacks by taking specific, intentional and immediate measures to address well over 250 known vulnerabilities if they hope to stay a step ahead of attackers going into 2022.

While there has indeed been only a slight increase (since the beginning of 2021) in the number of “old” vulnerabilities that have became associated with ransomware… more recent indications show a greater than 15% increase in the number of actively exploited zero-day vulnerabilities. Any of which could block ALL access to an organization’s data, if not entire functionality for days, if not weeks BEFORE vendors get around to even acknowledging the discovery… or they release patches to actually mitigate them.

Additionally there has been a 27% increase in the number of groups adopting ransomware at least in part into their arsenal (mount attacks on targets) and as well as a 4.2% increase in the “families” of ransomware… with six new formal self-identified organizations joining the fray.

This clearly suggests to me, at least, that there is also a much stronger possibility of loose cohorts of attackers using chained attacks to infiltrate a single victim’s network. The most recent instances, almost half of which focused on Remote Code Execution and Privilege Escalation (the absolutely most dangerous of the low scoring vulnerabilities) which attackers can weaponize and exploit highlight the following:

Companies, government and NGO agencies that depend only on updates released by the National Vulnerability Database (NVD) to plan their remediation and patch management efforts need to seriously rethink their current strategy and migrate to a fully proactive risk-based approach to mitigate threats BEFORE they become known trends.

Vendors must proactively establish much better client-centric methods to announce and update zero-day vulnerability status to their client partners. It should occur well before any release of patches but most importantly without the delay of waiting til they appear listed in NVD alerts.

Many internal security teams, while completely well intentioned, tend to prioritize vulnerabilities based almost exclusively on their CVS scoring… Due to increased workloads the response, has naturally been sidelining low-scoring vulnerabilities “til later” — unfortunately that is usually much later… and oft times simply “too late”.

This is becoming even more of a problem because 59% of the vulnerabilities recently (Q2, 2019 through Q2, 2021) associated specifically with ransomware are in fact well down on the Scoring System (fully 60% appearing in the bottom 3rd).

Software developers, both those under contract but particularly internal employees and departments, need to be much more mindful about potential coding errors and misconfigurations, ensuring they, themselves, do not introduce weaknesses that attackers could compromise to launch crippling attacks. As well their employers have to allow for not just possibility but the probability of these issues to occur, not with just more robust “quality recovery” and patches, after the fact… but encouraging, or at least allowing, development teams ample time and resources to look to much more intensive pre-release testing. Potentially even considering actual intentional wargaming their system processes prior to any commercial release.

At the end of the day , the reality is… vulnerabilities have been steadily increasing each quarter, for the last several years AND more and more attackers are finding innovative ways to compromise and exploit board-based weaknesses in software products and devices.

We, as a community, MUST adopt continuous, risk-based vulnerability management to not just detect and then mitigate, but proactively seek-out, prioritize, and remediate ransomware threats, if there is to be hope to keep any of these attackers at bay.

how to set clear objectives and develop a plan to attain them.

Setting clear objectives and developing a plan to attain them is an important part of personal and professional success. Here are some pointers to assist you set clear objectives and produce a strategy to achieve them:

Start by defining what you wish to accomplish. Be specific and quantifiable. Instead of saying “I desire to be effective,” state “I desire to increase my earnings by 20% in the next year.”

Break down your objective into smaller, workable jobs. This will make the goal feel less overwhelming and more attainable. If your goal is to increase your income by 20%, you might break it down into smaller sized jobs such as networking more, increasing your sales, or finding a higher-paying task.

Set a deadline for accomplishing your goal. This will provide you a sense of seriousness and assist you stay on track. If your goal is to increase your income by 20%, set a due date of one year to attain it.

Produce a strategy. This should consist of specific steps you require to take to achieve your objective, as well as turning points you can utilize to determine your development. If your goal is to increase your earnings by 20%, your strategy of action might consist of steps such as networking with market experts, going to pertinent conferences, and increasing your sales through targeted marketing.

Be responsible. Share your objective and plan with someone you trust, who can offer you with assistance and support. This will assist you stay motivated and on track.

Stay favorable and be relentless. Bear in mind that achieving your goals will require time and effort. If you encounter obstacles or problems along the method, don’t get discouraged. Stay focused on your goal and keep working towards it.

In summary, setting clear goals and developing a plan to achieve them is a vital part of personal and expert success. By specifying, breaking down your goal into manageable jobs, setting a deadline, producing a plan of action, being responsible, remaining positive and persistent, you’ll be on your way to achieving your objectives.

Continually inform yourself and remain updated on industry patterns.

The requirement to continually educate yourself and stay updated on market patterns is more vital now than ever before. The world is continuously altering, and the rate of modification is only increasing. In order to succeed in today’s task market, it is crucial to keep learning and expanding your skills.

One of the greatest factors for this is the fast pace of technological modification. New innovations are continuously being developed, and old innovations are becoming obsolete. In order to stay competitive in today’s task market, you require to be able to adjust to these modifications and utilize the current innovations. This suggests staying updated on the current market patterns and advancements.

Another reason for the need to continually inform yourself is the increasing worldwide competitors. In order to stand out, you require to be able to offer something unique, such as specialized skills or understanding.

Continuous education likewise helps in profession improvement. Employers are trying to find workers who are proactive and take effort. By continuously educating yourself, you are revealing that you are purchased your own career development, and that you have the skills and understanding to handle new duties.

There are lots of ways to remain up-to-date on industry trends and continue your education. Some options consist of going to workshops and conferences, reading market publications, and taking online courses.

In conclusion, the requirement to continuously educate yourself and remain current on industry trends is important in today’s job market. The world is continuously changing, and in order to achieve success, you require to be able to adjust and remain ahead of the curve. Constant education can assist you remain competitive, advance in your profession, and stand out in an international job market.

Take determined risks and do not be afraid to stop working.

Risk-taking is an integral part of success in any field. Whether you’re a company owner, business owner, or staff member, the capability to take calculated threats and find out from failures is necessary to attaining your goals.

One of the greatest mistaken beliefs about risk-taking is that it is synonymous with recklessness. In truth, taking calculated risks is a thoughtful and purposeful process. It includes assessing the prospective benefits and disadvantages of a choice, thinking about the readily available options, and after that deciding that is in line with your goals and worths.

Among the essential aspects of taking calculated dangers is wanting to fail. Failure is an inescapable part of the knowing and growth procedure, and it’s crucial to see it as an opportunity to find out and enhance. Instead of hesitating to stop working, embrace it as a needed step on the course to success.

It’s also essential to keep in mind that not all dangers are produced equivalent. Some risks deserve taking, while others are not. When assessing a potential danger, it’s essential to think about the possible effects, in addition to the likelihood of success.

In conclusion, taking calculated threats and wanting to fail are essential for success in any field. Keep in mind to examine the possible advantages and disadvantages of a decision, consider the available alternatives and make a choice that remains in line with your objectives and values. Do not hesitate to fail, instead, accept it as an essential action on the path to success.

Stay Organized And Manage Your Time Effectively

Staying organized and handling your time successfully are important abilities for attaining success in both individual and professional settings. Whether you’re a student, an organization professional, or a busy moms and dad, discovering to successfully handle your time and stay organized can assist you achieve more and reduce stress.

One of the most important steps in staying arranged is setting clear objectives. By defining specific, measurable, and obtainable objectives, you can make sure that you’re working towards something significant and stay motivated.

Developing a schedule or a to-do list can likewise help you stay organized and handle your time efficiently. A schedule or order of business can be an useful tool for keeping track of deadlines, consultations, and important jobs. By prioritizing your jobs, you can focus on the most immediate and essential products initially, and prevent wasting time on lesser tasks.

In addition to setting goals and creating a schedule, it’s also essential to develop good time management habits. This includes setting aside dedicated time for specific tasks, and preventing multitasking. Multitasking can be detrimental to efficiency, as it can result in a lack of focus, decreased performance, and increased stress. Rather, try to focus on one job at a time and give it your full attention.

Another crucial aspect of staying arranged and handling your time efficiently is decreasing diversions. This can consist of turning off alerts on your phone, closing unnecessary tabs on your computer, and finding a comfortable and quiet office. By lessening diversions, you can minimize disturbances and increase your focus and productivity.

Remaining arranged likewise indicates keeping your physical area neat and tidy. A cluttered environment can be overwhelming, and it can be tough to concentrate on tasks when you’re surrounded by disorganization. By keeping your workspace clean, you can create a more favorable workplace and make it much easier to remain concentrated and inspired.

In addition to these tips, there are numerous apps, tools and software application that can help you handle your time and stay arranged. Apps like Trello, Evernote, and Todoist can assist you remain on top of your tasks, while time tracking apps like RescueTime can assist you comprehend where you’re investing your time and make adjustments as needed.

In conclusion, staying arranged and handling your time effectively are essential skills for attaining success in both expert and personal settings. By setting clear objectives, developing a schedule or to-do list, developing good time management routines, minimizing distractions, keeping your physical space tidy and tidy, and utilizing tools and apps, you can increase your productivity, lower tension, and accomplish more. Bear in mind that it takes time and practice to establish these abilities, so be patient with yourself and keep working on it.

Remember that accomplishing your objectives will take time and effort. Stay focused on your objective and keep working towards it.

One of the most important actions in remaining organized is setting clear objectives. By specifying specific, quantifiable, and obtainable goals, you can ensure that you’re working towards something significant and stay inspired. By setting clear goals, developing a schedule or to-do list, establishing great time management habits, lessening distractions, keeping your physical space tidy and tidy, and using tools and apps, you can increase your productivity, lower stress, and achieve more.

Do You Need A Side-gig As Your Safety Net!

The other day I was speaking with a number of my friends at a cafe and we were talking about the inability for typical employees to get ahead. John had just gotten some money from a relative and had invested the day attempting to get a great rate for his financial investment. He had just been provided 5.5% and desired more.

He had $10,000 to invest and enjoyed with a rates of interest of 5.75%. The best “at call” rate he had actually discovered after much research study with financial institutions. He wanted a safe financial investment during these unsure times.

My other pal reacted, “I wish I had the extra $10,000 to purchase the top place!”. He went on to say that how challenging he discovered it to conserve any cash after paying his costs weekly. (Something you hear all the time).

We got out the napkin and a pen and took a look at the circumstance. He had put all his efforts into running around to get an extra 0.25% on his cash!

So instead of getting $550 in interest on his ten grand for the next 12 months, he would now be receiving $575 … Big offer … An extra $25 for the year! He most likely invested that much driving around and in telephone call.

What a waste of time and energy if you think of it!

My other friend on the other hand would like to have an additional $10,000 to invest. His day job does not enable him to save enough to “get ahead”.

However … He has a vital active ingredient that can earn the additional money he desires … The active ingredient is … His “spare time”.

Without offering or changing up your “day task”, requesting a pay rise, or finding a second part time job … The typical PC literate individual can make a substantial additional earnings from home just by selling easy information items based on what they “currently understand” and all in their extra time.

An affiliate marketing organization is still the very best home based Internet service you can start.

It’s as real today as it was four years back on the Internet.

Individuals frequently ask me if it is truly possible to make decent money on the  Internet if you only have a couple of spare hours in a day to dedicate to your online organization. Definitely the law of business restricts you from “getting a lot for very little”?

Here is the key that lots of people new to online company MISS. …

You might just work 2 spare hours a day on your little Web business B

UT your Web company (your site) WORKS FULL TIME 24 hours a day for you! … This is the reason it does not take much of your time and yet can return far more than a hourly wage for the ACTUAL hours you put in.

Having a well-constructed site that sells for you 24 hours a day, 365 days a year on “auto-pilot” is like having an “electronic employee or salesman” working for you and presenting your item perfectly whenever.

It’s a business that works unmanned … Like a shop that never closes.

However you know … It’s not simply the money you make, it’s about establishing something else … A “safety Net” in tough times … A little insurance coverage should the worst occur.

No one can retrench you from your own business. A business that can never ever go broke either … You can even establish a free site and perform zero expense marketing promotions. No overheads. Maximum revenues.

That’s how I began and you can do the same.

Even in hard times … War, Anthrax scares, economic downturn, have not effected my online organization. Sales may not have increased, but they have actually not decreased.

You may also believe that you require “talent”, writing skills and a particular level of education to be successful in running an online details product service. Not so, the world has lots of educated and gifted failures. What you do need nevertheless is “perseverance” and a dogged determination to prosper.

And an existing low-priced affiliate marketing company is among the very best ready-made sources there is … ever!

So if you do not have extra cash to invest, like my friend did, do not stress, 12 months from now you will have much more than my other buddy who has invested his money to make a measly interest of $575!!

You could have the exact same $10,000 plus a continuous earnings from investing your “spare time” rather.

Next time you put your feet up in your extra hours, think about investing some of those hours up online!

He was after a safe financial investment during these uncertain times.

(Something you hear all the time).

No one can retrench you from your own service. A business that can never ever go broke either … You can even set up a complimentary site and perform no expense marketing promotions. You may likewise think that you require “talent”, writing abilities and a specific level of education to prosper in running an online details product organization.

A Turn-Key Product Launch Email Sequence

Item launch projects are very reliable at building enjoyment and inevitably enhancing sales throughout your launch. New as well as even proficient marketing experts frequently feel overloaded with intending a launch, however this examined email series will aid you do well with your launch.

You can use this for an item you have actually created – or you can utilize it for a product you’re intending to develop live. If you’re preparing to educate online, you can adjust your item as you get comments throughout the launch. Even if you have actually already produced the product, plan to videotape a bonus offer session if you obtain comments during the launch – this way you recognize your item is keyed specifically to what your customers desire.

Remember, once you’ve taught your live class collection, you can transform the recordings right into an item. Return as well as modify your launch project to get rid of references to the live course, then placed it in your autoresponder sequence to develop an autopilot, evergreen launch.

Right here’s the e-mail sequence rundown:

Preselling Email # 1: Preselling email

Title this email “What are you battling with?” as well as consist of a few sentences asking your prospect what they’re having problem with in your specific niche. Something like “What’s your largest goal in XYZ? What are the 3 most significant things holding you back?” is a great question. Welcome your clients to hit “reply” as well as allow you recognize their thoughts. An individual reply is an excellent concept to construct rapport.

Preselling Email # 2: Below are the solution to yesterday’s concerns …

Highlight a few of the difficulties you received the other day (you’ll possibly see the exact same big ones turned up in a number of the replies) and also provide a short pointer for every.

Preselling Email # 3: Just how would it really feel to XYZ …

Ask your prospect just how it would certainly really feel to attain the results they’ll accomplish when they go through your item. As an example: “exactly how would it really feel to understand you could take your dog for a stroll without having to worry about her jerking constantly on the leash?” or “how would certainly it really feel to have a genuine, open conversation concerning what’s taking place in your young adult’s heart?” These inquiries mix your possibility’s imagination as well as make them starving for that result.

Sales Email # 1: Right here is my brand new XYZ training program (or course, and so on).

This is your major launch e-mail, and it can be a straightforward paragraph specifying you’ve released your item, or opened up enrollment for your training program/ course series. You can make the link to the item the like the headline on your sales web page.

Sales Email # 2: Q&A Regarding (Product Call).

You’ll likely receive questions concerning your brand-new product – so you can respond to the top 3-4 in this e-mail. Open with “To everybody who has actually purchased (Item Name), congratulations. I have actually obtained some concerns concerning the brand-new training (course, etc):” and list the inquiries. Be sure to link back to the sales page a few times!

Sales Email # 3: Right here’s what you get with the new XYZ training program.

List out what your prospect enters the program. Bullet points about the program fit well below – you can draw them off of your sales letter. You can exchange Sales Email # 2 as well as # 3 if that appears to fit your sequence much better.

Sales Email # 4: What are you mosting likely to miss out on?

Point out something they might lose out on if they don’t sign up for your training currently. It can be benefits, but it’s great to highlight some outcomes they will not get.

Sales Email # 5: Your last opportunity to get involved in this program live.

If you’re teaching an online program, this e-mail is very reliable at getting fence-sitters to purchase!

Sales Email # 6: The training program was impressive, below’s what you missed:.

Send this e-mail the day after the very first real-time session of your training program. You can really send a recording of the first session in addition to a message letting them know if they want the next 5 weeks (or whatever the quantity is), they can subscribe – let them recognize this is the last opportunity they’ll have the ability to slip under the table and also enter.

Sales Email # 7: Last possibility to get involved in the live training with me.

Send this “last telephone call” email the day before you run the second session of your live training.

After this one, return as well as adapt the presell and initial sales emails for the evergreen item as well as slot it right into your campaign. Future consumers will get the campaign and be able to acquire the recordings from you.

Using this sequence creates excitement in your subscribers and results for your launch. Do not allow the launch series quit you – detail your training and also write your initial prelaunch e-mail today and also you can utilize this series to assist the rest of your effective item launch.

By the way, would you like to obtain the newbie-friendly insider’s secrets to building a steady, flourishing service online … every year? Swing on by our pleasant Business Building contractors Cafe for the most recent freshly-made advertising and marketing strategies … that simply simple work beautifully. You’ll enjoy what you receive!

Some signs that an MLM company might be a scam.

Multi-Level Marketing (MLM) is a business model that relies on recruiting participants to sell products or services and earn commissions based on their sales and the sales of their recruits. While some MLM companies are legitimate businesses, others can be scams that take advantage of participants. Here are some signs that an MLM company is a scam:

  1. High-pressure sales tactics: If the company is using high-pressure sales tactics, such as insisting that you must act now or miss out on the opportunity, this can be a warning sign that the company is more interested in recruiting than in selling actual products.
  2. Emphasis on recruiting rather than selling: If the company emphasizes recruiting new participants more than selling its products or services, it could be a pyramid scheme. Pyramid schemes are illegal, and their primary focus is to recruit people to make money rather than selling legitimate products or services.
  3. Promises of easy money: If the company promises that you can get rich quickly or earn a lot of money without much effort, this should be a red flag. Legitimate businesses require hard work and dedication to succeed.
  4. Lack of transparency: If the company is not transparent about its business practices, compensation plan, or products, this could be a warning sign that it is not a legitimate business.
  5. Expensive starter kits or products: If the company requires you to purchase expensive starter kits or products to become a participant, this could be a sign that the company is more interested in making money from you than in selling actual products.
  6. No retail sales: If the company does not have a significant amount of retail sales to customers who are not participants in the MLM, it could be a sign that the company is a pyramid scheme.

In general, if an MLM company appears too good to be true, it probably is. You should always do your research before investing your time or money into an MLM opportunity, and consult with a financial advisor or lawyer if you have any doubts or concerns.

Check out just one of the legitimate MLM companies that I have found… it has be in operation for well over 150 YEARS… literally unheard of in ANY business!
https://www.watkins1868.com/consultant/5005383

This one does just operate in the US and Canada, but there are several other real income opportunities that are available in many other countries.

Favorite Quotes

A human being should be able to change a diaper, plan an invasion, butcher a hog, conn a ship, design a building, write a sonnet, balance accounts, build a wall, set a bone, comfort the dying, take orders, give orders, cooperate, act alone, solve equations, analyze a new problem, pitch manure, program a computer, cook a tasty meal, fight efficiently, die gallantly. Specialization is for insects.

— Robert Heinlein, writer

“Do not go where the path may lead,go where there is no path and leave a trail.”

“when we make tough decisions,and go with them, its like dancing naked, you expose your self to others…”

Countdown To Wealth…3,2,1
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